Mass Local Food is an example of citizen action for relocalization. The online food co-op was started by Sheryl Vaillette (a member of the Nashua River Green Rainbow local) and two other Central MA women, Kelley O'Connor and Kerrie Hertel. Its mission is to provide an ordering and distribution system that helps Massachusetts farmers, producers, and artisans reach local consumers, bypassing the big national food distribution systems. Local food producers are allowed to post information about their products online after paying a one-time $50 membership fee.